Erhard

Erhard has crafted ice cream in Franche-Comté since 1961. With over 60 SKUs to redesign, the challenge was to create a system flexible enough to cover the entire range while ensuring each flavor feels generous, artisanal, and honest. The solution was simple: let the ingredients lead. Shot from above, raw and abundant, each composition tells its story before you read the name. A visual language that celebrates quality through clarity, not excess. The result is packaging that feels as good as the product tastes.